What makes a good site work?
A great site projects the right set of values, vibe and attitude, at first glance. It is efficient in achieving its goals – whether they are measurable parameters like sales and revenue, or abstract, such as building trust and affection to the site and brand.

The user experience is intuitive, sometimes breathtaking, but never confusing. An intelligent site also takes into consideration the day to day budget, available personnel, and the company's organizational character. It develops from careful planning and deep thinking, and is an online articulation of the needs of both the visitors and site owner. Great sites will serve as valuable assets to both. My name is Koranit Stoler and great sites are what I do.

koranit@gmail.com | +972-54-6667565
Featured projects

Cellcom

Client: 
Cellcom
Responsibilities: 
User experience
Development Company: 
Real Commerce
Design: 
Research Studios + Basch Interactive

The new website by Israel’s leading cellular provider, Cellcom. I was in charge of the user experience. This project was very challenging because
of its vast scope and the need to create a great user experience while maneuvering between the many limitations the internal billing and CRM systems made us face. The project included an online store capable of selling and explaining complicated cell phone plans, an online digital
media store, online account management for customers and much more.

Cellcom

The Kids Channel

Client: 
Noga Comunications
Responsibilities: 
Porject managment, Information Architechture, wireframing
Development Company: 
Real Commerce
Design: 
ykm + Basch Interactive

The content, video and social networking portal of Israel’s Kids Channel – the preeminent brand for kids in Israel. My work covered the whole characterization process: Strategy, concept, information architecture
and user interface as well as project management and closely working
with the design and development teams.

The Kids Channel

Shox

Client: 
NRG Maariv
Responsibilities: 
Founder and manager
Development Company: 
Inhouse
Design: 
Next-In

The leading Israeli teenage social network, owned by daily newspaper Maariv. The concept: Myspace in Israel, was very innovative in 2004. Planning and executing this grandiose project and setting its unique spirit and values with very few resources within the always changing climate of a newspaper exploring its possibilities online was very challenging and great fun. As Shox’s manager after its launch, I continued working on new features, managed the community, developed unique advertising products and more.

Shox

Clal Finance

Client: 
Clal Finance
Responsibilities: 
Information Architechture, user experience
Development Company: 
Real Commerce
Design: 
Three Bears

The corporate and customer service site of one of Israel`s largest financial institutions. It includes client portfolio tools, advanced online trading services, marketing sections and more. In this project I took part in formulating the high level concept and planned the information architecture and user interface.

Clal Finance

Polls Boutique

Client: 
Startup
Responsibilities: 
Everything, as part of the founding team
Development Company: 
Yalla-Ya!
Design: 
Noa Bichovsky

A quick and fun social network and content website based on polls.

Polls Boutique