The leading Israeli teenage social network, owned by daily newspaper Maariv. The concept: Myspace in Israel, was very innovative in 2004. Planning and executing this grandiose project and setting its unique spirit and values with very few resources within the always changing climate of a newspaper exploring its possibilities online was very challenging and great fun. As Shox’s manager after its launch, I continued working on new features, managed the community, developed unique advertising products and more.